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Building First-Party Data

Beginner
Up to 13m
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1
COURSE
Beginner
Duration: 13 minutes and 21 seconds
Building First-Party Data
Welcome to this lesson on Building First-Party Data. We explore the benefits of collecting data yourself, how you might go about collecting it and why this type of data is key to understanding your consumers’ needs and preferences. As well as looking at the sources and applications of first-party data, we discuss how it can be leveraged to generate business insights, as well as some pitfalls to avoid.

This course explores why collecting data directly from consumers is key to understanding their behaviors, and meeting their needs and preferences.

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At Circus Street, we partner with global businesses to help people learn better and work smarter. We’ve transformed digital skills training by making it interactive, effective, and informed by up-to-the-minute expertise.