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Training content
2
4
You must complete the pretest before you start this content.
COURSE
Intermediate
Duration: 1 minute and 37 seconds
Digital Marketing Strategy Best Practice Introduction
An exploration of different frameworks, techniques and tactics that will help to ensure your strategy is delivering against your objectives.
COURSE
Intermediate
Duration: 6 minutes and 29 seconds
Understanding Your Business
In order to develop an effective digital marketing strategy, you need to know your business inside and out. So, in this lesson, we’ll take a look at some different ways you can carry out a situational analysis, and we’ll consider the kinds of goals you should set to ensure that the entire customer journey is accounted for.
COURSE
Intermediate
Duration: 8 minutes and 56 seconds
Understanding Your Audience
Along with getting a good grasp of the status of your business, you’ll also need to really get to know your target audience too if your strategy is to succeed. So, in this lesson we’ll take a look at what you need to think about when you’re developing effective customer personas, and we’ll explore the valuable insight customer empathy maps and customer journey maps can provide.
COURSE
Intermediate
Duration: 13 minutes and 25 seconds
Tactics & Measurement
There are a vast and ever-expanding number of channels and formats that can be employed in a digital marketing strategy, so selecting and prioritizing the right ones for your business is trickier than ever. So, in this lesson, we’ll give you some advice to help you make your selection, and test and optimize your campaigns once they’re running.
EXAM
Duration: Up to 5 minutes
Digital Marketing Strategy Best Practice Post-Assessment
Digital Marketing Strategy Best Practice Post-Assessment
An exploration of different frameworks, techniques and tactics that will help to ensure your strategy is delivering against your objectives.
About the Author
Circus Street, opens in a new tabTraining Provider
Students5,680
Courses454
Learning paths129
At Circus Street, we partner with global businesses to help people learn better and work smarter. We’ve transformed digital skills training by making it interactive, effective, and informed by up-to-the-minute expertise.