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Training content
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You must complete the pretest before you start this content.
COURSE
Intermediate
Duration: 1 minute and 55 seconds
Content Best Practice for Pharma and Healthcare Introduction
Welcome to this course on Content Best Practice for Pharma and Healthcare.
COURSE
Intermediate
Duration: 15 minutes and 28 seconds
Customer-Centric Planning
When you’re thinking about the content you want to share with customers, it’s crucial that you put their needs and objectives first, using these to guide your planning process. Being able to tailor your messaging to suit different customer needs and preferences is essential.
We’ll start by exploring how you can use segmentation and personas to make sure your content is as targeted as possible. We’ll also take a look at the types of messaging you might share across the customer journey, and explore the different content formats and channels you might want to use.
COURSE
Intermediate
Duration: 11 minutes and 54 seconds
The Content Production Cycle
The content production process is a continuous cycle, from planning and creating your content, to measuring and optimizing it. We’ll give you an overview of what this cycle looks like and explore the key elements you’ll want to include in your content brief. We’ll also cover the importance of measuring the effectiveness of your content in good time, so that you can optimize it quickly for maximum impact.
EXAM
Duration: Up to 5 minutes
Content Best Practice for Pharma & Healthcare Post-Assessment
Content Best Practice for Pharma & Healthcare Post-Assessment
This course explores how customer data can be used to deliver messaging with real value, and how to drive efficiency in content production.
About the Author
Circus Street, opens in a new tabTraining Provider
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At Circus Street, we partner with global businesses to help people learn better and work smarter. We’ve transformed digital skills training by making it interactive, effective, and informed by up-to-the-minute expertise.