{"id":35586,"date":"2024-05-15T17:22:19","date_gmt":"2024-05-15T17:22:19","guid":{"rendered":"https:\/\/www.justuno.com\/?p=35586"},"modified":"2024-05-15T17:24:17","modified_gmt":"2024-05-15T17:24:17","slug":"call-to-action-examples-for-better-conversion-rates","status":"publish","type":"article","link":"https:\/\/www.justuno.com\/blog\/call-to-action-examples-for-better-conversion-rates\/","title":{"rendered":"7 Call-To-Action Examples For Better Conversion Rates"},"content":{"rendered":"\n

Call-to-actions, or CTAs, are everywhere you look in marketing from emails, onsite messaging, SMS marketing, and more. That\u2019s because the goal of any marketing campaign is to get a visitor to do something, and every step along the way is usually the result of a CTA click.<\/p>\n\n\n\n

Email lead capture? It\u2019s a CTA click<\/p>\n\n\n\n

Add to cart? CTA click<\/p>\n\n\n\n

Purchase? The ultimate CTA click.<\/p>\n\n\n\n

A CTA is supposed to be the most compelling element of your content, but the perfect one can be elusive. That\u2019s why we went to the experts! We surveyed several of our top agency partners for some stellar CTA examples to inspire you.<\/p>\n\n\n\n

CTA FAQs<\/h3>\n\n\n\n
What is a CTA?<\/strong><\/strong>

A call-to-action or CTA is an element designed to create a response or encourage a certain action, the exact wording and goal of each CTA will depend on its context within your marketing.<\/p> <\/div>

What is an example of a CTA?<\/strong><\/strong>

A CTA can be anything from \u201cClaim your offer\u201d to \u201cSign up now\u201d or more creative copy. It\u2019s all about what you\u2019re trying to get the visitor to do\u2014how you phrase it is up to you.<\/p> <\/div>

What is the most effective CTA?<\/strong><\/strong>

The answer depends on your audience, so A\/B test to find what is YOUR best CTA. But in general, the most effective CTAs spotlight the value someone will receive and incentivize them to do the action through urgency, FOMO, etc.<\/p> <\/div> <\/div>\n\n\n\n

Fostr<\/h2>\n\n\n\n

Welcome Offer<\/h3>\n\n\n\n

Here\u2019s a welcome offer from our agency partner, Fostr<\/a>, for their client, Bohemia<\/a>. They\u2019re using the \u201cGet Code\u201d button as the email submission AKA call-to-action. This text serves as a subtle reminder that if the user enters their email address, they\u2019ll be rewarded with a discount code. The idea that the visitor is getting something (the code) rather than giving up something (their email) encourages conversion.<\/p>\n\n\n\n

For the close button, the copy \u201cNo thanks\u201d implies that users have to actually turn the discount down. The idea that they are saying they don\u2019t want it is meant to make users think twice before closing the promotion.<\/p>\n\n\n

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\"Bohemia<\/figure><\/div>\n\n\n

Full-Screen Pop-Up<\/h3>\n\n\n\n

For their beauty client<\/a>, Florence by Mills, Fostr created a full-screen takeover promotion that functioned as a landing page<\/a> to collect pre-launch data.<\/p>\n\n\n\n

They used two CTAs in one promotion, allowing the visitor to select their preferred method of communication. Each CTA opened a new screen with either an email or SMS field, depending on which option was clicked.<\/p>\n\n\n\n

This strategy is based on the fact a user is more likely to engage and remain a subscriber if there is an option to choose their preferred method of contact.  <\/p>\n\n\n\n

Both of these examples by Fostr show a clear understanding of their target audiences and what appeals to them. The first focuses on a psychological aversion to turning something down and a fear of missing out on the deal. The second focuses on self-selection, by letting visitors pick their preferred channel you instantly improve the relevancy and impact of your marketing.<\/p>\n\n\n

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\"Florence<\/figure><\/div>\n\n\n

Visiture<\/h2>\n\n\n\n

Email Lead Catpure<\/h3>\n\n\n\n

For this brand, Visiture<\/a>, used a strategy of alternative call-to-action copy as an opportunity to highlight a playful tone and reinforce overall branding. They kept active language but avoided using a standard \u201cShop Now\u201d message.<\/p>\n\n\n\n

CTAs are a great opportunity for showcasing your brand personality and entertaining your target audience. Depending on the tone of your brand voice<\/a>, you can play around with alternative copy on CTAs but the success here relies on maintaining a strong brand tone and a keen understanding of what resonates with your target audience. Be consistent, but have some fun with it!<\/p>\n\n\n\n

A few of our favorites that we\u2019ve seen our clients use:<\/p>\n\n\n\n